Hi, Ruben. One observation is that you might get more traction if you include the terminal SNP for that subclade, Y5587, in the project title. People who have taken tests at FTDNA, as well as visitors/customers at Yfull.com, are going to be more apt to recognize it that way than from the name on ISOGG yDNA phylogenetic tree.
Just too difficult to compare all the letter/numeral repetitions...which is one of the reasons that yDNA haplogroup designations have been moving more toward the terminal positive SNP. Too, with the very rapid refinement that's come as a result of increasing popularity of yDNA full sequencing, the ISOGG tree simply can't be expected to keep up. For example, their 2017 tree shows Y5587 to have no subordinates. In fact, though, several other, deeper markers have now been identified: https://www.yfull.com/tree/R-Y5587/.
Sorry I don't know enough to help more with your question about project promotion, but best of luck!
