It is remarkably consistent over time! This is from a recent data dump with 32M profiles and 935k unique last names.
This plot shows the date of first registration for every surname in order from earliest to latest (click for full size):
It looks like ~75k new surnames are added every year.
If you limit to surnames with at least 10 profiles you can see the slowdown you suggested over time (axes are a bit confusing here, steeper line means slower profile creation). There are 175k surnames with at least 10 profiles vs. 962k total.
Hey Cousin Barry! 9th Cousin! This has nothing to do with your question! You have 8th Grandparents named "Swift", and so do I. But Taylor Swift, yes the current music chart topper is my 8th cousin. So, I ran the connection finder between you and Taylor. I think you will literally have to change your underwear!
Connection Finder:
Taylor Swift (b. 1980s) | WikiTree FREE Family Tree
to
Barry Smith (b. 1970s) | WikiTree FREE Family Tree
Cousin, ain't WikiTree FUN! Sorry, I hijacked your question!