The advantage for genealogy is that it covers 100% of your DNA, including yDNA (for men), mtDNA, and 100% of autosomal DNA. The consumer kits, like sold at Ancetry.com, 23andMe, etc., only cover about 92% of your DNA. They pick a proprietary subset they have decided is most important for genealogy.
At $149, that compares very favorably to the sale at FamilyTreeDNA which has $379 for yDNA BigY-700, $130 for mtDNA, and $41 for Family Finder if you bought all 3 at the same time in a bundle to get that price, total would be $550, compared to $149 at Dante, that is an amazing good deal.
Now, you have to be technically inclined to take the RAW BAM file you get from Dante and process it to get a GEDmatch.com anything kit, convert it to HG38 and export to a site like yFull.com to get yDNA and mtDNA matches, etc.