If someone is creating profiles for Living people that are not relatives, that is a violation of Wikitree Policy.
Just because something is not enforced doesn’t mean that you change the policy. It is hard to enforce things like that on ‘private’ profiles that only Admin can see, unless it is reported. The rules should not be changed to state that anyone can create or update profile of any living person.
Living Notables are a little different, and adding a ‘relative’ or two to those profiles may be valid, so that they can get connected to the tree by others.
I agree with Ros that if a member has been adding people from a ‘neighborhood’ that are not relatives and mainly living people, without their knowledge, the Problems with Mentors needs to be filed, ending with a MIR being filed.