H. S. Kneedler (1859-1941) was an early 20th century publicist. He is most known for his advertising campaigns for the Southern Pacific railroad, the Red Car, and the entire city of Caldwell, Idaho. Equal parts East Coaster, Southerner, Midwesterner, and West Coaster, H. S. Kneedler managed to live a unique life during a time when many people went west. From working at newspapers as an editor to being in newspapers as a member of high society, he was no stranger to ink bearing his name.
In June 1880, after his father had passed away,[4] he and his mother moved to Iowa City, Iowa, to live with his uncle and aunt Samuel and Margaret (Bellas) Hess.[5] In 1884, mother and son moved to Cedar Rapids.[4] His mother passed away there in 1885.
By the age of 26, Kneedler had lost both of his parents and was hundreds of miles from either of his brothers.
From office boy to news editor (1880-1890)
His career in newspapers began when he worked as an "office boy" in Baton Rogue, Louisiana.[2][6] In the 1880 US census, the 21-year-old was listed as a "printer" in both Louisiana and Iowa City, Iowa.[2][5]
His first major piece of reporting was a series of interviews with faculty and prominent figures at the University of Iowa and surrounding Iowa City, completed in 1881.[7]
Kneedler not only wrote for newspapers but was an avid reader of them. In 1882, he wrote a fan letter to Walt Whitman that mentioned finding his writing "in an unknown country paper."[8]
Sometime between 1882 and 1884, Kneedler lived in Armant, Louisiana.[9] He wrote for an unknown railroad company.[6] By 1885, however, Kneedler was back in Iowa, working as the editor of the Cedar Rapids Daily Republican.[9] By 1890, he was the editor of a different Iowan newspaper, the Ottumwa Courier.[10]
First marriage (1888-1896)
In 1888, Kneedler married Iowan Gertrude Casebeer in Davenport.[11] They moved to Cherokee together, and Kneedler stepped down from the Courier to be the editor and proprietor of the Cherokee Times.[12]
This first marriage marked an era of creativity in his writing. In 1891, works of fiction by Kneedler were copyrighted and syndicated in newspapers nationally.[13][14][15]
Gertrude's health began to fail in 1891.[12] In the spring of 1894, Kneedler sold the Times. Together, the couple, her mother, and her sister traveled the country, first to Tennessee, then on the Southern Pacific Transportation Company railway from Louisiana to Arizona to California to improve her health.[16] Neither climate seemed to have a positive effect on her health, so in the summer, they moved back to her childhood home in Cedar Rapids.[12] She passed away in August 1894.
Kneedler had no children with his first wife. A poem on his grief around not having children as well as Gertrude's death was published in the Cedar Rapids Gazette in November 1894.[17] His fiction and poetry were never published again.
In 1895, the 36-year-old widower began working on brochures for the Southern Pacific Transportation Company, once again taking the train route he had accompanied his wife and her family on the previous year.[18][19] By the end of the year, he published Through Storyland to Sunset Seas, to positive reviews.[6][16][20] He followed the publication of his first brochure with a second, focused on Texas, in 1896.[21]
New blessings: second marriage and life in Boone, Iowa (1895-1901)
In 1895, Kneedler married Mary Frances Estabrook in Marshalltown, Iowa.[22] The couple settled down in Boone and became local socialites,[23] although they made frequent trips to Mary's hometown of Eldora.[24][25]
While Kenneth was born in Boone, Charles and Elizabeth were born during trips to Eldora.[29]
Kneedler continued to work for the Southern Pacific Company into 1897.[30] He also wrote articles on infrastructure and agriculture.[31] In 1897, however, he became the editor of the Boone Republican,[32] where he used his editorial authority and connections to advocate for community members in need.[33] That same year, he launched a literary magazine named The Optimist.[34]The Optimist was received well,[35][36][37] and Kneedler presented on his experiences with editing the only literary magazine in Iowa at the Upper Des Moines Editorial Association conference in 1901.[38]
In 1901, Kneedler sold the Republican to an east coast buyer for $10,500 (over $357,000 adjusted for 2022).[39] After the sale, he considered moving the operations of The Optimist to Des Moines.[40] He also worked with the Union Pacific, the parent company of the Southern Pacific, during this time, through which he traveled to California in the spring.[41]
After he returned to Iowa in April 1901, the Kneedler family packed up and moved from Boone to Los Angeles.[42] This marked the end of The Optimist.
A publicist in Los Angeles, California (1901-1910)
In Los Angeles, the Kneedlers had their fourth and final child, Howard Shaw (b. 1902).[43] In 1903, Mary's father passed away,[44] and her mother joined the Kneedler household in California. In 1909, a puppy was added to the Kneedler home, a black and white collie named Salome.[45][46]
From 1902 to 1903, Kneedler owned multiple restaurants in California.[32][47] While successful in California, his former associates in Iowa, especially those bitter about the sale of the Republican, saw his shift from editor to restaurateur as sleazy and only for profit.[48]
After his brief career change, in 1905, Kneedler returned to advertising, this time as a publicist for the Pacific Electric Railway Company, also known as the Red Car.[49] Working as a public face for the trolley company came with parties on trolleys[50][51] and publicized birthday parties[52] as he and Mary, or "Mr. and Mrs. H. S. Kneedler of 2417 West Twenty-third street," were thrust into the role of socialites once again.[53][54] He did however write one more brochure, Monterey County California, in 1909 for Southern Pacific.[55]
In early February 1910, almost-51-year-old Kneedler chose to leave the glamor behind, accepting the position of secretary of the Caldwell Commercial Club of Caldwell, Idaho.[56]
Advertising Caldwell, Idaho (1910-1911)
Kneedler spent his 51st birthday packing, because on March 1, 1910, the Kneedler household arrived in Caldwell, Idaho.[57] Kneedler, Mary, Charles, Kenneth, Elizabeth, Howard, and Mary's mother are listed in the 1910 US Census as residents of Caldwell, Idaho.[58]
As "the highest priced publicity man in the state,"[59] Kneedler advocated for better roads,[60] the installation of a trolley car system,[61] and improvements to the then five year old rail service operated by American Express.[62] He also wrote long-form ads for the city of Caldwell.[63][64] As usual, he and Mary were society darlings.[65][66]
Kneedler resigned from the position of secretary in July 1911.[67] He had made many friends in Caldwell, friends who wished him well as he and his family moved away in August 1911.[68][69] Mary, Elizabeth, Howard, and Mary's mother went to Wisconsin, while Kneedler and his eldest sons went to Washington.
Return to Iowa (1911-1913)
The family reconvened in Eldora, Iowa in October 1911, which is also when Kneedler purchased the Eldora Ledger and began working as its editor.[68][70] He even purchased a lot for a new headquarters to be built.[71]
When asked why he returned to Iowa after ten years, he remarked, "I found the same good people wherever I went. That was the kind I was looking for, but I didn't find any that got quite as close to my heart as the friends I had grown up with and whose affections I had tested, and that was what brought me back."[72] Between the death of his mother-in-law in November 1911[73] and living in the park with his wife and children in May 1913 due to a lack of housing in Eldora,[74] however, he had little choice but to bring his remaining family back to Los Angeles by 1914.[75]
Retirement in California (1914-1940)
Few details are known about the last 27 years of Kneedler's life. In 1920, he lived with Mary, Elizabeth, and son Charles in Pismo Beach, California.[76] All of his children married - Kenneth even married three times. In 1930 and 1940, he and Mary lived in the same apartment in Los Angeles.[77] No occupation is listed for him in 1940, and occupation information for 1920 and 1930 is unavailable.
Death and legacy (1941-2018)
H. S. Kneedler passed away in Los Angeles in 1941, at the age of 82.[1] While he outlived his first wife and both of his brothers (Charles passing away in 1897, Thomas in 1935), Kneedler passed before his second wife and their children.
The extraordinary story of the newsman and publicist has faded into obscurity for the most part. However, in 2015, Leopold Classic Library reprinted Through Storyland to Sunset Seas,[78] and in 2018, Forgotten Books' Classic Reprint series reprinted The Coast Country of Texas.[79] In May 2022, an original, physical copy of Monterey County California was for sale in the UK for just over £45.[55]
↑ 1.01.1 "California Death Index, 1940-1997," database, FamilySearch (https://familysearch.org/ark:/61903/1:1:VP2J-YVB : 26 November 2014), Hiram S Kneedler, 07 Jul 1941; Department of Public Health Services, Sacramento.
↑ "United States Census, 1880," database with images, FamilySearch (https://www.familysearch.org/ark:/61903/1:1:MD6L-2VW : 14 January 2022), Hiram T. Knudler in household of Lizzia Knudler, Baton Rouge, East Baton Rouge, Louisiana, United States; citing enumeration district , sheet , NARA microfilm publication T9 (Washington, D.C.: National Archives and Records Administration, n.d.), FHL microfilm .
↑ 5.05.1 "United States Census, 1880," database with images, FamilySearch (https://www.familysearch.org/ark:/61903/1:1:MD2P-J7K : 14 January 2022), Hiram Kneedler in household of Sam'l. S. Hess, Iowa City, Johnson, Iowa, United States; citing enumeration district , sheet , NARA microfilm publication T9 (Washington, D.C.: National Archives and Records Administration, n.d.), FHL microfilm .
↑ "Souvenir and Annual for 1881-1882: Containing ... Brief Biographies of the Faculties of the State University of Iowa and of Prominent Citizens of Iowa City and Johnson County ... Also, Sketches of Orders and Societies of the City ..." Hoover, Kneedler, and Faust, 1881. Google Books, https://books.google.com/books?id=w4UUAAAAYAAJ&dq
↑ "H. S. Kneedler to Walt Whitman, 23 April 1882." Thomas Biggs Harned Collection of the Papers of Walt Whitman, 1842–1937, Library of Congress, Washington, D.C. Whitman Archive ID: loc.05558
↑ "Iowa, County Marriages, 1838-1934," database, FamilySearch (https://familysearch.org/ark:/61903/1:1:XJW6-36T : 6 November 2017), Hiram Sellers Kneedler and Mary Francis Estabrook, 02 Feb 1895, Marshalltown, Marshall, Iowa, United States; citing reference 103, county courthouses, Iowa; FHL microfilm 956,739.
↑ "Iowa, Delayed Birth Records, 1850-1939," database, FamilySearch (https://familysearch.org/ark:/61903/1:1:Q24D-1TY3 : accessed 25 May 2022), Hiram Sellers Kneedler in entry for Charles Edward Kneedler, 03 Jun 1896, Eldora, Hardin, Iowa, United States; citing reference ID 70527, State Historical Society of Iowa, Des Moines; FamilySearch digital folder 101693738.
↑ "Iowa, County Births, 1880-1935," database, FamilySearch (https://familysearch.org/ark:/61903/1:1:KHTR-611 : 1 April 2020), H. S. Kneedler in entry for Mary Elizabeth Kneedler, 4 May 1900; citing Iowa, United States; county district courts, Iowa; FHL microfilm 1,034,316.
↑ "California Death Index, 1940-1997," database, FamilySearch (https://familysearch.org/ark:/61903/1:1:VPZL-595 : 26 November 2014), Howard S Kneedler, 22 Jul 1967; Department of Public Health Services, Sacramento.
↑ "United States Census, 1910," database with images, FamilySearch (https://familysearch.org/ark:/61903/1:1:MLHV-FYZ : accessed 26 May 2022), H S Keendler, Caldwell Ward 1, Canyon, Idaho, United States; citing enumeration district (ED) ED 90, sheet 2B, family 43, NARA microfilm publication T624 (Washington D.C.: National Archives and Records Administration, 1982), roll 223; FHL microfilm 1,374,236.
↑ "United States Census, 1940," database with images, FamilySearch (https://www.familysearch.org/ark:/61903/1:1:K9CT-JMG : 6 January 2021), Hiram F Kneedler, Los Angeles, Los Angeles, California, United States; citing enumeration district (ED) 60-884, sheet 10B, line 74, family 250, Sixteenth Census of the United States, 1940, NARA digital publication T627. Records of the Bureau of the Census, 1790 - 2007, RG 29. Washington, D.C.: National Archives and Records Administration, 2012, roll 410.
U Swanson, the manager of this profile, would like to thank the following:
Caroline and Sophia Kneedler on FamilySearch.org, for the records they have attached to their relative's profile
bob toelle of FindAGrave, for his work on Elizabeth Bellas Kneedler and Thomas B. Kneedler
the US Library of Congress and those they employ for the Chronicling America newspaper preservation project, for their extensive public archive.
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