Adrian was one of the most famous designers in the fashion industry, designing gowns for some of Hollywood's elite, including Katharine Hepburn, Norma Shearer, Joan Crawford and Greta Garbo. His most famous costumes were designed for The Wizard of Oz and hundreds of Metro-Goldwyn-Mayer films between 1928 and 1941. He was usually credited onscreen with "Gowns by Adrian."[1]
Adrian was openly gay; however, he was married to the screen actress and Academy Award winner Janet Gaynor, presumably to avoid the anti-gay sentiment common during this time.
He was born as Adrian Adolph Greeburg 3 March 1903 in Naugatuck, Connecticut, the son of Gilbert and Helena (Pollak) Greenburg.[2][3] Both sides of the family were Jewish.
"In 1920 Adrian entered the New York School for Fine and Applied Arts (now Parsons School of Design). In 1922 he transferred to the NYSFAA Paris campus, and while there, he was contracted by Irving Berlin to design settings and costumes for Berlin's Music Box Revue of 1922–23 in New York."[4]
"Adrian was brought to Hollywood in November 1924 by Rudolph Valentino's wife Natacha Rambova to design costumes for The Hooded Falcon. The Valentino company dissolved, and Adrian's first screen credit was for the Constance Talmadge comedy Her Sister from Paris. In 1925 Adrian was hired as a costume designer by Cecil B. DeMille's independent film studio. In 1928 DeMille moved to Metro-Goldwyn-Mayer, and Adrian was provisionally hired as a costume designer for M-G-M. After a few months, he signed a contract as head designer, ultimately remaining for thirteen years and 200 films."[5]
Adrian married Janet Gaynor 14 August 1939 in Yuma, Arizona.[6] The relationship had been called a lavender marriage, as Adrian was openly gay. They both said they were happily married and they remained so until his death in 1959. They were the parents of one child, a son named Robin, born 1940.
Adrian died 13 September 1959 in Hollywood at the age of 56.[7] His remains were buried at Hollywood Forever Cemetery.[8]
Obituary:[9]
Adrian Dies; Film Fashion Designer
Hollywood, Sept. 14(AP)--Fashion designer Gilbert Adrian, who set styles for Hollywood for more than two decades, died yesterday.
He died shortly before the arrival from New York of his wife, Oscar-winning actress Janet Gaynor, and their son, Robin, 19. They were summoned when he suffered a stroke Saturday.
Adrian, 56, and Miss Gaynor were married at Yuma, Ariz. in 1939. The actress, who won her Oscar for her role in "Seventh Heaven," went into semi-retirement.
Adrian retired a few years ago. They divided their time between homes in California, Brazil and New York.
Adrian had designed gowns for Norma Shearer, Joan Crawford, Greta Garbo and Jean Harlow. His salon was internationally known. His career got an early boost from Irving Berlin. Berlin saw Adrian's work while Adrian was still a student in Paris and engaged him to create designs for the first Music Box Revue.
He was a critic of recent fashion trends. "We've never hit such a low with such seriousness--with the woman feeling she was right," he said. "If the dress is becoming, wear it. It's not the silhouette that's important. It's how you look," he told a woman's audience.
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Categories: Hollywood Forever Cemetery, Hollywood, California | United States of America, Notables | Notables | Designers